FAQ

Everything you need to know about Monocle

Who is Monocle for?

Monocle is for any business that uses incentives in their customers’ online journey. You might be a DTC brand, an omni-channel retailer or a tech consumer platform - as long as you’re spending a share of your margins on consumer incentives, we can help you maximize returns on your spend.

Does Monocle have a minimal scale requirement?

At our core we are a Data Science and AI platform and the implication is that we need data :) We find that brands with at least $10M in annual GMV have sufficient data for us to develop our models.

I’m not a ‘discount brand’ can I still work with Monocle?

Yes! Some of our best customers are brands that historically haven’t been offering discounts. Using Monocle allowed these brands to selectively give discounts to a limited set of customers with the highest incremental ROI, preserving brand equity while accelerating growth.

How is using Monocle different from doing an A/B Test?

Unlike an A/B test Monocle supports true 1:1 incentive targeting while accounting for evolving consumer demand patterns and seasonality with no manual work from your marketing team.

What’s the integration effort from my team?

Monocle integrates into the brand’s commerce stack and marketing automation platform, taking 1-2 days with minimal lift from the brand’s team. Integration for consumer tech platforms might take 1-2 weeks depending on the set up of their CDP.

What kind of Data does Monocle use to inform its models?

We use first-party data captured on your brand’s site, historical purchase data, and contextual data such as seasonality.

How do you decide which incentives to give to each customer?

We focus on maximizing the incremental value on your brand’s promotion spend. For every customer, we predict the incremental change in revenue and gross profit from receiving an incentive and choose the optimal one given the brand’s strategy.

I only run a couple of major promotions per year, can I still work with Monocle?

Yes! A lot of our brands only run a couple of major promotion campaigns through the year (which we help optimize). During the remainder of the time, they use Monocle to selectively give incentives through email and SMS flow, targeting only a subset of customers with the highest ROI.

Will I be able to know what kind of customers are getting offers?

Yes! Our models will never be a black box. In our Admin dashboard you’ll be able to review what features the AI models are using to predict the impact from getting an incentive.

Can I use Monocle’s segmentation in my ad campaigns?

Of course, we allow brands to export the list of customers by their sensitivity to incentives and use it in ad and retargeting campaigns.

How do I know that the model understands my brand’s customers?

We develop a custom model for every brand tailored specifically to their customers. This allows us to identify features unique to your customers and understand their specific demand patterns