FAQ

Everything you need to know about Monocle

What is an AI marketing agent?

AI marketing agents are automated systems that analyze customer behavior and make real-time decisions about when, where, and how to engage each unique user. Agents constantly learn if their decisions are working. They replace manual rules, segments, and tests so your team can focus on strategy, not execution.

How is Monocle different from A/B testing?

Unlike traditional A/B tests that require setup, waiting, and manual analysis, Monocle’s AI agents make real-time decisions and continuously learn from customer behavior. You get better results in less time and without the guesswork.

Can I control the offers or messaging Monocle sends?

Yes. You set the guardrails and Monocle’s AI agents operate within your brand’s tone, offer limits, and customer experience guidelines. You stay in control while Monocle handles the execution.

Does Monocle replace my current email or SMS platform?

No. Monocle integrates seamlessly with most major email and SMS platforms. We power the targeting and decisioning layer, the emails and SMS are sent through the platform you choose so you don’t need to change your existing tools.

How does Monocle help with customer retention?

Monocle’s AI agents identify high-value customers and automatically trigger post-purchase interactions at the right time to boost repeat purchases and increase revenue.

What kind of Data does Monocle use to inform its models?

We use first-party data captured on your brand’s site, historical purchase data, and contextual data such as seasonality.

How do you decide which incentives to give to each customer?

We focus on maximizing the incremental value on your brand’s promotion spend. For every customer, we predict the incremental change in revenue and gross profit from receiving an incentive and choose the optimal one given the brand’s strategy.

I only run a couple of major promotions per year, can I still work with Monocle?

Yes! A lot of our brands only run a couple of major promotion campaigns through the year (which we help optimize). During the remainder of the time, they use Monocle to selectively give incentives through email and SMS flow, targeting only a subset of customers with the highest ROI.

Will I be able to know what kind of customers are getting offers?

Yes! Our models will never be a black box. In our Admin dashboard you’ll be able to review what features the AI models are using to predict the impact from getting an incentive.

Can I use Monocle’s segmentation in my ad campaigns?

Of course, we allow brands to export the list of customers by their sensitivity to incentives and use it in ad and retargeting campaigns.

How do I know that the model understands my brand’s customers?

We develop a custom model for every brand tailored specifically to their customers. This allows us to identify features unique to your customers and understand their specific demand patterns