How Underoutfit boosted welcome and abandonment flow CVR by 35% with Monocle
Discover how this leading fashion and lifestyle brand used Monocle to extract more profit from its incentive strategy and support its continued growth.
35%
increase in CVR across all flows
25%
increase in revenue per user
100%
of offers optimized by Monocle
about
One of the fastest-growing fashion brands on Shopify, Underoutfit continues to break new ground with its innovative athleisure, intimates, and shapewear products that ooze both comfort and style.
"We've seen enormous success with our incentive strategy since partnering with Monocle. The conversion rate and revenue increase across all our flows has been nothing short of incredible."
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The Challenge
Underoutfit needed a low-lift solution to test new incentives
As a digitally native brand with a substantial repeat customer base, Underoutfit relies on incentives to attract new shoppers and drive sales. While this was a successful demand generation tactic, welcome and abandonment flows quickly become unprofitable due to the frequency of incentives offered.
Felix Leshno, Co-Founder and CXO of Underoutfit, hoped to strike a perfect balance between profitability and demand. Still, testing and iterating on different offers proved to be taxing for his team.
With fundraising and international expansion on the horizon, Felix consulted with several industry peers on a potential solution. When Monocle came up, he saw firsthand what our AI-powered incentive platform could do and couldn't wait to get started.
"A/B tests only tell half the story, and rarely can you trust your findings. You need a data-driven platform like Monocle to execute profitable promotions at scale."
The Solution
Monocle's AI-powered incentive platform streamlines and optimizes offer testing
With welcome and abandonment flows as its primary targets, Underoutfit used Monocle's incentive optimization model to test and deploy custom discount percentages based on customer preferences and purchase intent. These highly curated incentives helped Underoutfit eliminate blanket discounts — lowering acquisition costs and boosting profitability.
"After onboarding Monocle, even our team members who weren't fond of testing became completely immersed in the experience," says Felix, laughing. The impact the tool has on our company culture is palpable."
Today, Felix and his team also leverage Monocle's no-code analytics to uncover real-time performance data. They've stopped digging through spreadsheets to determine impact and instead spend more time experimenting and fine-tuning their incentive strategy.
"Having total clarity into the performance and incremental effect of our offers is almost a strange experience. The more we work with Monocle, the more ideas and concepts we want to test."
The Results
35%
increase in CVR across all flows
25%
increase in revenue per user
100%
of offers optimized by Monocle
The Results
Underoutfit increases ARPU by 25% with its refined incentive strategy
With Monocle's help in testing and deployment, Underoutfit transformed its incentive strategy into a potent profit-driving engine. Felix adds, "It's easier to sleep at night knowing every offer within our welcome and abandonment flows is optimized based on current business objectives."
Underoutfit’s success includes:
- 35% increase in CVR across all flows
- 25% increase in revenue per user
- 100% of offers optimized by Monocle
Moving forward, Felix is eager to create in-depth customer segments with Monocle for even better targeting.
"The optimization opportunities with Monocle seem virtually endless. We're still in the early stages of our partnership, but we can't wait to continue using them to unlock more value from our incentive strategy."
