Discover how Mejuri used Monocle to optimize its cart abandonment strategy with dynamic, targeted incentives that drove efficiency, protected margins, and delivered a 13x ROI.
ROI
increase in conversion rate
increase in revenue per user
Mejuri is a modern fine jewelry brand shifting the way people think about luxury. Jewelry has traditionally been a gifted product, but Mejuri is changing the narrative, encouraging customers to invest in meaningful, high-quality, daily wear pieces for themselves. With this fresh perspective, the Toronto-based brand has built a loyal global community rooted in self-expression and empowerment.
While Mejuri continues to grow its reach, the brand has stayed focused on profitability and retention. Discounts are rarely offered and brand equity is carefully protected at every touchpoint. Instead of sacrificing margin for short-term wins, Mejuri prioritizes strategies that increase customer lifetime value and reinforce trust, especially with customers who are new to the brand.
“As a premium brand, we’re extremely protective of our AOV and brand equity. We understand the value of driving conversions, but the first purchase sets the stage for LTV so it’s a delicate balance between short-term performance and long-term growth. Monocle helped us walk that line without compromising what matters most.”
Macroeconomic shifts have made profitable growth more complex for every ecommerce brand, Mejuri included. Rising acquisition costs, changing consumer behavior, and tighter margins are forcing even the most established names in jewelry to rethink how they engage, convert, and retain customers. One-to-one personalization seemed like a promising solution, but the Mejuri marketing team didn’t have the time or resources to support an impactful strategy shift, especially not one that could scale efficiently.
Despite already strong conversion rates, Mejuri’s CRM team saw untapped potential in one of their top-performing automations: cart abandonment flows. However, every attempt they made to personalize based on customer behavior came with trade-offs, either risk average order value or compromise brand equity. For a premium brand, both were absolute non-starters.
To truly move the needle, the team needed a smarter way to personalize abandonment emails in real time, one that could adapt to customer behavior, preserve margins, and drive conversion at scale, all without increasing manual workload.
“Cart abandonment was already one of our best-performing automations, but with Monocle, we were able to take it even further, turning it into a personalized, always-on program that scales. We hadn’t used personalization tactics in these journeys before, but Monocle made it easy to test, iterate, and launch a strategy that aligns with both our customer experience and business goals.”
Mejuri turned to Monocle to introduce personalized interactions within their cart abandonment journeys, designed to convert high-intent users without sacrificing margin or diluting brand equity. Powered by AI marketing agents, Monocle evaluated user-level behavior in real time to determine which customers to engage, what message to deliver, and when to deliver it.
Onboarding was fast and hands-off. Monocle’s team led the implementation, requiring minimal effort from Mejuri’s internal teams and allowing them to go from pilot to full rollout without disrupting day-to-day operations.
The Mejuri team started with a small test audience to validate the model’s impact on conversion and revenue per user. Once the results proved meaningful, they quickly expanded Monocle’s optimization to their entire cart abandonment program.
The ability to scale from a low-lift test to sending thousands of emails per day meant Mejuri could stay focused on strategic initiatives while Monocle’s personalization engine worked behind the scenes to drive performance at scale.
“The implementation was seamless. Monocle led the entire technical process and handled everything on their end. The platform is intuitive, low lift, and gave our team the freedom to focus on strategy rather than execution.”
ROI
increase in conversion rate
increase in revenue per user
With Monocle powering their cart abandonment flows, Mejuri unlocked a new level of personalization at scale and without additional lift. What was once a manual, high-effort initiative became an automated, always-on program that delivered consistent performance with minimal oversight.
The time saved allowed the CRM team to shift focus from execution to strategy, prioritizing high-impact projects and accelerating their roadmap. Rather than building segmentation logic by hand or debating who gets what discount, Mejuri let Monocle handle the complexity while they focused on long-term growth.
With cart abandonment optimized, the team is expanding Monocle’s role to support churn prevention as well as post-purchase journeys, two areas critical to improving customer lifetime value. Over time, Monocle’s AI decisioning will help power personalization across the entire Mejuri customer lifecycle, creating a smarter, more efficient CRM operation.
Mejuri’s strategy is clear: focus on the right customer, at the right time, with the right message, in order to grow profitability and retention.
“Working with Monocle has completely changed how we think about personalization. We now have a scalable, automated way to deliver relevant messaging without sacrificing margin or spending hours on manual segmentation and it’s become the foundation for long-term retention and lifetime value across the entire customer journey.”
