How Honeylove increased revenue per user by 20% with Monocle
Discover how Honeylove used Monocle to bolster the profitability of its promotions strategy without impacting its agile team's bandwidth.
20%
increase in ARPU
15%
increase in CVR
5%
increase in AOV
In a direct comparison test, Monocle outperformed Honeylove’s previous abandonment flow by a significant margin, resulting in:
about
Honeylove is a venture-backed DTC shapewear label founded by EDM artist Betsie Larkin. Its diverse line of functional intimates (which includes bras, shapewear, bodysuits, tops, and even sleepwear) has received acclaim from major publications such as Oprah Daily, Cosmopolitan, and Vogue.
"Monocle has been an absolute game changer in helping us personalize our promotions targeting without increasing complexity or manual execution on our end."
The Challenge
Honeylove hoped to reclaim abandoned customers without further discounting
Like many DTC apparel brands, Honeylove offers targeted incentives to drive sales from new and returning shoppers. Its team used a robust tech stack and intensive manual in-house segmentation tactics to shape its promotions strategy.
While this approach generated a steady demand stream, it simply wasn’t scalable. Honeylove's team knew they could increase demand without sacrificing profitability if they had a more tactical promotion strategy. However, they needed a tool that would deliver personalized offerings at a sophisticated level that didn't require increased manual segmentation of their audiences. That's when they found Monocle.
"Determining when to send offers and for what specific amount or percentage was an extremely high-lift process for our agile team."
The Solution
Monocle helps Honeylove convert promotions spend into profits
Monocle consolidated Honeylove's offers into a shared pool to help it identify which promotions got shoppers to take action. The Monocle team then used these findings to generate a new promotions model that analyzed the impact of offers on revenue, helping Honeylove maximize ROI from abandonment flows.
"Monocle had our abandonment flows, necessary webhooks, and APIs set up without our staff having to lift a finger," says Lyndsey Adamo, Associate Director of Retention, beaming. "They made it so easy to say yes to investing in a new tool without dropping everything to get it up and running."
With Monocle’s performance dashboard, Honeylove's marketing team also has a pulse on what offers are coming from each flow, where discounts are being applied across the customer journey, and much more. This increased visibility in promotions effectiveness has not only made receiving buy-in from leadership much simpler but also empowered its team to make tactical marketing decisions in less time.
"Without Monocle’s detailed breakdown of individualized offers, we wouldn't have been able to execute a promotions strategy that drives more revenue while offering fewer discounts."
The Results
20%
increase in ARPU
15%
increase in CVR
5%
increase in AOV
The Results
Honeylove's renewed promotions strategy boosts CVR by 15% — without sacrificing profitability
Since partnering with Monocle, Honeylove's marketing team has transformed its promotions strategy into a potent growth engine without impacting its bottom line.
Monocle surpassed Honeylove's previous abandonment flow by a considerable extent, leading to:
- 20% increase in ARPU
- 15% increase in CVR
- 5% increase in AOV
Moving forward, Honeylove plans to leverage Monocle's ability to generate unique coupon codes to prevent its offers from reaching discount sites. It can't wait to close the loop on its revitalized promotions strategy and continue to drive profitable growth with Monocle at its side.
"Monocle has given us an entirely new understanding of our business as it relates to our promotions strategy. Our abandonment flows lift, since our partnership began, have been a night and day difference."
